Monday, September 19, 2011

C4D to After Effects

Recently I had the chance to help out fixing a commercial for kids toy that you get to draw on with marker and then wash it off in the washing machine.

Originally there was a crayon coloring in the logo, and the logo was animated as well, but the client did not like the crayon or the animated logo, so I had to create a marker (like the product used) and color in the logo. As you can see the marker was obviously done in 3D, specifically Cinema 4D. I brought in the client supplied logo in the Front window of C4D so I could trace a Spline to make the path the marker would follow. The rest was just modeling a marker and applying the brand color and logo and then exporting all the animation to After Effects.

Pardon the speed of the animation, but the client was happy with the original's timing and wanted to keep it the same length.



video

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